Abstract
"Cultural imperialism" has been an influential concept in the representation of the modern Christian missionary movement. This essay calls its usefulness into question and draws on recent work on the cultural dynamics of globalization to propose alternative ways of looking at the role of missions in modern history. The first section of the essay surveys the ways in which the term "cultural imperialism" has been employed in different disciplines, and some of the criticisms mad of the term within those disciplines. The second section discusses the application of the cultural imperialism framework to the missionary enterprise, and the related term "colonization of consciousness" used by Jean and John Comaroff in their influential work on British missionaries and the Tswana of southern Africa. The third section looks at the historiography of missions in modern China, showing how deeply the teleological narrative of nationalism and development have marked that historiography. The concluding section argues that the missionary movement must be seen as one element in a globalizing modernity that has altered Western societies as well as non-Western ones in the nineteenth and twentieth centuries, and that a comparative global approach to the missionary movement can help to illuminate the process of modern cultural globalization.